In a new twist for the hemp/cbd beverage market Cannabis Global, Inc, (OTCMKTS: CBGL) has launched a new range of hemp-based alcohol substitute cocktail mixers called Hemp You Can Feel.
Cocktails based on the Hemp You Can Feel mixers provide an experience on par with light alcohol consumption, but without any of the harmful side effects of alcohol.
The Company believes the use of Hemp You Can Feel is significantly safer than the consumption of other hemp-based or high-cannabidiol (CBD) based beverages. Because of the natural water solubility of the preparations, only a minuscule amount of hemp extracts is present in the cocktail mixers. Laboratory analysis and results by High Performance Liquid Chromatography (HPLC) indicated the presence of hemp extracts in the non-detectable category.
“The infusion technology behind our new Hemp You Can Feel alcohol-free cocktail mixers is highly advanced, yet ultra-simple,” comments Arman Tabatabaei, CEO of Cannabis Global. “It’s based on honeybees, powered by Bee-Fuse technology and our provisional patent on an all-natural, room temperature powderization technology. Nature has provided bees with unique enzymes that can naturally break down oil-based hemp extracts into a water-soluble compound, which we rely upon to create our cocktail mixers. There has never been anything like this product on the marketplace. Only nature could provide such a simple and elegant solution. Yet, it is highly effective, allowing us to produce the first hemp-based product that holds its own against alcohol-based beverages.”
Consumers of the new product simply add 1-2 oz of Hemp You Can Feel along with ice and sparkling water.
Not only does this offer a new form factor for CBD/hemp-infused bevargaes but by negating the need for any alcohol it opens up a completely new drinking experience for consumers. Cannabis Global will be hoping that this innovation will allow the company to capture a portion of this rapidly growing market segment.
At the same time the low-levels of hemp extract also sets new standards for the hemp beverages and will be welcomed by health-conscious consumers.
“Because of the ultra-low levels of hemp extracts utilized, we feel we set a new standard for product-safety and satisfaction in the hemp food and beverage category with this product,” continues Tabatabaei. “While our Hemp You Can Feel beverages likely have the lowest hemp extract levels in the industry, we believe we provide a vastly superior positive effect upon use. We invite all consumers and alcohol industry participants to try what we see as the first viable alternative to alcoholic beverages.”
The US CBD drinks market has been predicted to grow rapidly with recent reports from Zenith Global suggesting that the sector could be worth $1.5 billion by 2023, with an average 75% annual growth rate. New product forms like this will be key to differentiating beverages from the alcoholic drinks market and defining new product classes for the industry.
Source | Cannabis Global