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9. February 2021
CBD Consumer Products Market Watch News

Canopy Animal Health Increases Pet CBD Portfolio

Hot on the heels of last week’s news that the company was launching a new CBD-based pet line in conjunction with Martha Stewart, Canopy Animal Health has announced the launch of another line in its growing range of CBD-based animal product range.

Canopy Animal Health Increases Pet CBD Portfolio

Image | Canopy Animal Health Launches SurityPro™ CBD Line for Dogs (CNW Group/Canopy Growth Corporation)

SurityPro™is a range of specialty CBD products for dogs formulated to support calm behaviour, joint health and flexibility, healthy aging, and overall physical and mental well-being in dogs.

The SurityPro portfolio is formulated to deliver carefully controlled CBD content for customized daily use in dogs of all sizes. All SurityPro CBD Pet products carry the National Animal Supplement Council (NASC) quality seal, denoting strict adherence to manufacturing, labelling, testing and marketing guidelines. The products also contain no corn, soy, artificial flavours, colours or preservatives.

After four years of continuing research, testing and collaborating with the veterinary community and regulatory authorities, our new products meet the most rigorous quality standards,” said Robert Menardi, DVM, Director of Veterinary Educational and Technical Services at Canopy Animal Health. “We are the industry leader in pet CBD research with more than 32 completed studies into the potential use of cannabinoids in pet health. We’re confident in the science behind our products and committed to making CBD soft chews and oils that pet owners can trust and dogs will love.

The new dog CBD products, which are formulated to deliver the highest amount of CBD per body weight available, include five formulas with different intended benefits.

Growing CBD segment

In the United States, the CBD pet segment is one of the fastest growing parts of the industry. In 2020, Nielsen, the well-known measurement company and Headset, a provider of data and analytics for the legal cannabis industry, unveiled a new report that shows there’s a huge market opportunity for CBD pet products. The data shows that nearly 26% of American adults with dogs are using hemp-CBD products and half already use hemp-CBD for their dog.

Canopy leading the pack

Canopy Animal Health has already established itself as a leader in the pet CBD segment. Just last week the company launched another line of CBD products for pets, in conjunction with Martha Stewart, that includes CBD oil drops and savoury soft-baked chews for dogs formulated with premium hemp-derived, broad-spectrum CBD. The flavours, created by Martha Stewart, include chicken and cranberry, chicken and blueberry, as well as chicken-flavoured wellness drops.