Labatt Breweries of Canada, one of the country’s top beer makers, pulled the plug on its non-alcoholic CBD beverage unit in Canada, Fluent Beverages, signalling continued pressure on Canada’s fledgling infused-drinks category.
Fluent had been born from a partnership between Budweiser maker AB InBev, the world’s largest brewer, and cannabis producer Tilray.
But that relationship ended three months ago, leaving the CBD beverage maker solely in the hands of Labatt. Labatt is a subsidiary of AB InBev.
At the time, Labatt said it intended to operate the unit as a wholly owned subsidiary and its day-to-day operations were focused on commercializing CBD-infused beverages.
Reached for comment by MJBizDaily, Labatt would not specify why it was closing Fluent at this time or disclose the number of affected employees…
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