Labatt Breweries of Canada, one of the country’s top beer makers, pulled the plug on its non-alcoholic CBD beverage unit in Canada, Fluent Beverages, signalling continued pressure on Canada’s fledgling infused-drinks category.
Fluent had been born from a partnership between Budweiser maker AB InBev, the world’s largest brewer, and cannabis producer Tilray.
At the time, Labatt said it intended to operate the unit as a wholly owned subsidiary and its day-to-day operations were focused on commercializing CBD-infused beverages.
Reached for comment by MJBizDaily, Labatt would not specify why it was closing Fluent at this time or disclose the number of affected employees…
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