Martha Stewart is looking to build upon an already successful range of CBD products with a new range of scientifically-backed CBD wellness solutions for dogs.
The portfolio of wellness supplements is specially formulated by Martha and leading scientists at Canopy Animal Health (a division of Canopy Growth Corporation – TSX: WEED) to deliver functional products with carefully controlled CBD content for customized daily use in dogs of all sizes and ages.
The Martha Stewart CBD for Pet product portfolio includes oil drops and soft-baked chews in three gourmet flavor combinations and formulas – Wellness, Calm and Mobility – designed to support pet mental and physical well-being, reduce the effects of everyday stress, and maintain joint health and mobility by harnessing the power of CBD and other ingredients. The product packaging is inspired by Stewart’s own Chow Chows and French Bulldogs.
“My dogs are not only my companions, but they are part of my family, and I prioritize their emotional and physical well-being as I do my own,” said Martha Stewart.
“Just as CBD can support human wellness, it’s been shown to improve the quality of life for pets as well. With the help of the scientists and veterinarians at Canopy Animal Health, I’ve created CBD oil drops and savory soft-baked chews designed to support the health of dogs of all ages, sizes and breeds in delicious gourmet flavors that your canines won’t be able to resist.”
“Canopy Growth is committed to upholding only the highest standards for animal health, with products backed by a wealth of comprehensive CBD research, and the confidence of our dedicated team of cannabidiol scientists and researchers,” said Dr. Bob Menardi, DVM, Director of Veterinary Technical and Educational Services at Canopy Animal Health. “Martha Stewart CBD for Pet is the happy marriage of Canopy’s science-first approach to animal well-being and Martha Stewart’s passion for providing animal lovers with the tools to enrich their pets’ lives. Together, we’re bringing consumers an accessible and effective way to live better.”
Focusing on animal well-being is looking like it could become a lucrative revenue stream for Canopy. A 2012 Harris Interactive survey found that more than 9 out 10 respondents view their companion pets as a member of the family, suggesting that they’d do whatever is necessary to ensure the health of their pet. And, according to the American Pet Product Association, annual U.S. pet industry expenditures have grown in each of the past 18 years, with Americans estimated to have spent $18.3 billion on veterinary care and $15.5 billion on supplies and over-the-counter medicines in 2018.
In 2019, Marquee Brands acquired the Martha Stewart brand, which reaches approximately 100 million consumers across all media and merchandising platforms each month. Martha Stewart is the Founder of Martha Stewart Living Omnimedia and America’s most trusted lifestyle expert and teacher. Her branded products can be found in over 70 million households and have a growing retail presence in thousands of locations. This massive consumer audience is likely to mean that the new pet CBD range proves successful for Canopy.
Stewart has also partnered previously with Canopy Growth to launch a line of premium, hemp-derived supplements for human wellness, with gourmet taste profiles inspired by flavours from her own garden.