January saw a significant new launch for the U.S. CBD industry with Molson Coors joining the increasingly crowded market for CBD drinks. The new range of Veryvell beverages utilise innovative patent-pending nano-emulsion delivery technology, that the manufacturer hopes will help drive its success.
Truss CBD USA—a joint venture between Molson Coors and HEXO Cannabis—launched the new line-up of Veryvell ready-to-drink hemp-derived CBD products, at the end of January, in Colorado, a state known for being an early cannabis adopter with a regulatory infrastructure for consumable CBD products already in place.
The U.S. launch of the Veryvell line represents an ambitious leap into a new, non-alcoholic market for Molson Coors. The products build upon a range of beverages already offered in Canada.
Molson Coors first announced the release of a CBD drink for the U.S. market last April. The company’s non-intoxicating beverages come in three flavors, and each SKU contains 20 milligrams of hemp-derived CBD as well as apoptogenic herbs. The three blends include “Focus” (grapefruit and tarragon with ginseng and guarana), “Mind & Body” (strawberry and hibiscus with ashwagandha and elderberry) and “Unwind” (blueberry and lavender flavors with ashwagandha and L-Theanine).
One of the key technologies used in the new range is the nano-emulsion formulation that has been developed by Quicksilver Scientific.
Veryvell’s line of water-soluble cannabis products rely on Quicksilver’s sophisticated delivery technologies to ensure an efficacious and consistent effect. Using its extensive experience developing nutraceutical protocols Quciksilver Scientific contributed to Veryvell’s three unique formulations, each intended to deliver an entourage of distinctive benefits.
Over the past decade, Quicksilver Scientific has perfected the nanoemulsion technology that powers Veryvell hemp-derived CBD beverages. The droplets sheathing the minuscule CBD particles are so small they pass right between cells and enter the bloodstream directly, meaning faster absorption and higher bioavailability in the body.
“CBD is not water-soluble, which creates challenges for manufacturers when attempting to mix it into beverages. Our innovative nanoemulsion technology overcomes these challenges by encapsulating nano-sized CBD particles in water-soluble spheres that can be directly added to beverages. The result is a clear, great-tasting product with greater bioavailability, a measure of a compound’s concentration that is absorbed into the body’s bloodstream,” said Dr. Christopher Shade, Ph.D., Founder & CEO of Quicksilver Scientific.
Their microscopic size also provides greater transparency in appearance, which is key to beverage applications and stands in direct contrast to the hazy or cloudy appearance of competing emulsions currently being used in the cannabis beverage market.
The CBD beverage marketplace is expanding rapidly in the U.S. with many products launched over the past 12-months. Molson Coors through its Truss CBD USA brand will be hoping that it can take this sector to a more mainstream consumer base. However, regulatory uncertainty is still holding back the market, with major retailers only able to sell in certain States and locations.
“Combining Quicksilver’s technology and deep knowledge of nutraceuticals with Truss CBD USA’s expertise in manufacturing, logistics and marketing will allow us to elevate Veryvell hemp-derived CBD beverages, demonstrating what the hemp-derived CBD beverage market is capable of,” said David Durkee, Ph.D., as Vice President of New Ventures at Quicksilver.
“The marketplace is saturated with a fairly homogeneous product offering. The Veryvell range, resulting from a highly productive and stimulating collaboration between Quicksilver Scientific and Truss Beverage, is a testament to the real potential for experiential and quality innovation within the non-alcoholic beverage industry,” said Jason Dyer, President, Quicksilver Scientific. “Innovation is what we do at Quicksilver Scientific, and we look forward to expanding our capabilities through future opportunities and challenges with partners like Truss. In doing so, we expect to disrupt and drive the category with products that deliver a more effective, consistent and predictable experience for consumers.”