NXT Water has launched AKESO Hemp Powered Hydration, a new 12mg broad spectrum CBD water, that is the first still-water to integrate hemp-derived CBD and electrolytes.
After a successful test market campaign in Southern California and New York which included major fitness chains and retail partnerships, the company is embarking on an aggressive national distribution strategy across the United States.
AKESO is also the only CPG product to include StrainSecure®, an integrated blockchain platform that registers and tracks intellectual property for the cannabis industry. AKESO has been tested by an independent third-party laboratory, with all results 100% verifiable via the blockchain backed QR code prominently positioned on each bottle. This makes AKESO the first-ever fully verifiable food or beverage in the U.S.
The company has also entered into a strategic investment partnership with Cava Capital, a venture capital firm focused on an owner-operator model, providing hands-on operating support for early stage consumer lifestyle, fitness, wellness and digital economy businesses. Cava Capital through its Cava Studio model, will provide direct access to its management team and operating partners which will be instrumental in the day to day operations of the company and the overall strategy to scale and distribute AKESO.
The NXT Water team includes senior executives with a combined 150+ years of beverage experience in Mergers & Acquisition, Business/Brand Development and National Sales and Distribution with major beverage companies including PepsiCo, Diageo, Bacardi, Gallo, Deutsch Family Wine & Spirits and Pernod Ricard.
“Our team has had the unique opportunity to evaluate more than a thousand beverage brands, as well as supporting the growth across the full lifecycle, from the first case and up to more than a billion dollars in revenue,” said Geoff Schneider, CEO of Cava Capital. “I have always focused on the most critical success factors, and with the addition of our team I am tremendously optimistic about NXT Water’s competitive advantage and expected growth trajectory in this booming category.”
Most notably, NXT Water added Tony Kalich as Head of National Sales & Distribution. Kalich has more than 30 years of experience in the beverage industry, including senior management roles with Deutsch Family Wine & Spirits and Diageo. Most recently, he was Senior Vice President of Distributor Relations and Sales Capabilities at the former where he led the company’s route to market strategies and the development of their sales force capabilities.
“From the moment I met the NXT Water team I knew we had a product that would completely disrupt the beverage industry,” said Kalich. “I am tremendously optimistic about AKESO’s competitive advantage and the ever-growing seasoned sales team that I have already onboarded. I’m excited to lead this highly motivated sales team and collaborate daily with the executive leadership at NXT to expand our business around the country.”
“When we started NXT Water last year, we knew we needed to add a select few beverage rockstars to our team to help navigate this groundbreaking brand through a highly competitive industry,” said Todd Waks, CEO, NXT Water. “I’m thrilled to have the beverage-centric, wellness-focused executive management team from Cava Capital along with Tony to represent our brand to his longstanding loyal following of distributors and retail buying teams. We just changed the game and now it’s time for people to change their water.”
Source | NXT Water