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10. July 2020
News Production Regulation United Kingdom

‘Pleasant Lands’ Campaign Hopes to Drive Reform in UK Hemp Industry

Volteface, a British advocacy organisation, has launched a campaign (Pleasant Lands) designed to unlock the hemp opportunity for UK farmers and small businesses.

Pleasant Lands has been launched as a campaign for regulatory reform that would allow the extraction of CBD from UK hemp, and wholesale of the crop for this purpose. This reform would raise crop value, boost cultivation and improve the environment, whilst also creating a new UK industry.

Hemp is a versatile, environmentally beneficial and high value crop that should be making a significant contribution to the UK economy. However, it remains classified as a niche crop – with UK cultivation estimated at only 800 hectares annually.

The hemp industry has been held back by outdated restrictions that prevent British hemp farmers from processing and extracting CBD from the leaves and flowers of the plant, mandating that only the seeds and stalks can be used.

This unnecessary waste of the most valuable part of the crop has limited domestic hemp cultivation and excluded British hemp farmers from participating in the rapidly-growing CBD market, leaving the UK reliant on imports.

Liz McCulloch, Director of Policy at Volteface said, “With the UK on the brink of deep recession, Volteface will be presenting the government with a primed policy solution that will drive up economic growth and jobs and support green recovery.

“This is the time to seize upon the economic potential of hemp cultivation, which global experience has shown to be significant.

“Pleasant Lands will act as the vehicle for change, encompassing a range of expertise, experiences and interests in hemp cultivation.

A recent YouGov poll found that there is overwhelming support for this policy, with three quarters of respondents agreeing that UK hemp farmers should have the freedom to process the flowers and leaves of hemp crops grown in the UK to supply CBD.

The campaign will raise awareness of this issue and produce a report, due for release in summer that will outline to the government: how the current licensing framework disadvantages British hemp farmers, the economic and environmental benefits of allowing CBD extraction from hemp, a legal pathway to reform and recommendations for the future licensing regime.

Source | Volteface