Prima Looking to Accelerate Stellar Track Record

Image | Source Prima via PR Newswire

Prima, the award-winning plant therapeutics and cannabinoids brand, looks set to solidify its position as a U.S. market-leader following its $9.2 million seed plus financing led by leading institutional venture firms Greycroft, H Ventures, Defy, and Lerer Hippeau.

The landmark funding from top-tier, values-aligned capital partners will support sustainable growth and power upcoming retail expansion, remedy-focused clinical research, portfolio refinements and education initiatives along its path to profitability.

Prima was launched in 2019 by Christopher Gavigan, bestselling author, purpose-driven entrepreneur, and co-founder of The Honest Company, alongside Jessica Assaf, women’s health and cannabis activist, and Laurel Angelica Myers mission-oriented operator and former Honest alum…

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