New Zealand based alternative meat manufacturer Sustainable Foods has revealed plans to launch a hemp plant-based meat alternative by early 2021.
The start-up food technology company, which already produces a range of alternative protein foods under its retail The Craft Meat Co brand, intends to introduce a range of hemp-based meats that will be high in protein and fibre with minimal processing involved. The company already uses hemp seeds in some of its existing products however the new range will see hemp become the principle base ingredient.
Given the huge consumer interest in alternative protein sources Sustainable Foods will be hoping that hemp will differentiate their offering and establish the plant as a viable alternative source of plant-based meat.
Speaking with FoodNavigator, Sustainable Foods’ co-founder Kyran Rei said “that the new hemp ‘meat’ will have a consumable protein content that is higher than even that of animal-based protein sources due to hemp being naturally so high in protein,” he also added that it will contain higher levels of dietary fibre.
The company has collaborated with medical cannabis producer Greenfern Industries to help develop hemp as a meat substitute. Through the collaboration Greenfern will also become the exclusive supplier of hemp to provide the company with locally-grown sustainable raw materials.
The company has also collaborated with the Riddet Institute at Massey University in the research and development of the necessary ingredients.
Founded in 2019, Sustainable Foods has an existing range of meat products made from soy protein, wheat flour, coconut oil, beetroot and hemp seeds. The new range of products will begin commercialisation trials through the end of 2020 before looking towards a full product launch in early 2021.
With the market for plant-based meat products growing exponentially the opportunity to use hemp seeds in this manner marks a clear opportunity for other players in the hemp sector.
Source | FoodNavigator